Give your organization a

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Why We Do What We Do

Every organization has the potential to thrive when its people work together toward a common goal: creating real value for customers.
We know how to unlock that potential.
Using our proven set of building blocks, we’ll help you transform into a truly customer-centric leader in your field.

Three magic building blocks

CIC – Collective Goals that Inspire

Align your team with a shared purpose that drives meaningful impact. Keep your customers front and center, inspiring a relentless focus on delivering exceptional value and achieving extraordinary outcomes.

Management Alignment on Vision

“We are new as a management team. Can you organize a two-day workshop to translate our vision and implement it across the organization? Currently, the message within the organization is ‘it just has to be more and more,’ while we believe it’s about getting better and better for our customers.”

Unified Client-Centric Goals for Sales and Service Teams

“Our sales and customer service teams often work toward separate targets, creating tension and misalignment. We’d like to establish collective goals that unify them toward delivering client satisfaction and retention. Could you help us develop and implement these joint objectives?”

Empowering Middle Management to Inspire Client-Centered Teams

“With our rapid growth, we want our middle managers to help their teams stay aligned with our shared, client-focused goals. We need them to inspire and coach their teams to really put the client at the center of what we do. Could you set up a training program to give our managers the tools to lead in a way that brings our collective goals to life?”

Conflict Resolution for Customer Service Teams

“Our customer service team struggles with handling complaints or difficult situations effectively. We want to equip them with techniques for managing challenging interactions professionally and ensuring customers feel valued. Could you organize a training program focused on conflict resolution and empathetic communication?”

Strengthening Client Relationships Through Proactive Communication

“Our account managers sometimes face challenges when delivering updates or changes that may not meet initial client expectations. We want them to feel confident in managing these discussions proactively to reinforce trust and partnership. Could you develop a training program focused on proactive communication, helping account managers to navigate these situations constructively and strengthen client relationships?”

De-Escalation Techniques for Technical Support

“When customers escalate issues, our support team can become defensive, which may worsen the situation. We want them to feel empowered to de-escalate and redirect conversations toward constructive solutions. Could you organize a workshop on de-escalation techniques and empathy in client interactions?”

Enhancing Authenticity in Client Communication

“We occasionally receive feedback that our support team sounds too scripted and doesn’t seem fully engaged with the client’s concerns. We’d like them to learn how to personalize their approach, making each client feel genuinely valued. Could you organize a training session focused on authentic, client-centered communication?”

Training for Clearer, More Empathetic Client Interactions

“When customers express frustration or dissatisfaction, our technical support team sometimes resorts to technical explanations that may not fully resonate with the client. We’d like them to use more client-friendly language and active listening to ensure the client feels understood. Could you provide communication training to address this?”

CIC – Innovative Ways of Working

True customer-centricity is about empowering people and refining processes. Challenge conventions, rethink structures, and embrace digital innovation to create a streamlined, agile organization built around your customers’ needs.

Empowering Front-Line Employees for Client-Centered Decision-Making

“We want to empower our front line – employees to take more ownership in their roles and make decisions that benefit our customers without needing constant approval from management. However, some team members seem hesitant to take initiative. Could you organize a program that helps them build confidence in decision-making and reinforces a sense of ownership in their work?”

Client Centricity in Customer Support

“Our support team often handles client issues in a traditional, step-by-step manner, which can lead to frustrations by customers. We’d like them to adopt a more agile and client-centered approach to better meet client needs in real-time. Could you create a training program specifically for customer support?”

Modernizing Sales Approaches with Digital Tools

“Our account managers rely on traditional sales methods, which can limit effectiveness in today’s fast-paced, digital-first market. We want to introduce them to innovative tools like data-driven sales strategies and digital collaboration platforms. Could you organize workshops to modernize their approach?”

CIC – Collaborative Efforts for a Thriving, Customer-Centric Culture

Foster a culture where every individual feels valued, engaged, and empowered to contribute their best. Real collaboration and open communication fuel a powerful synergy that transforms client experiences and drives sustainable growth.

Fostering Collaboration Between Sales and Technical Support

“We’re experiencing friction between our technicians and sales teams, as they’re not collaborating effectively. We believe this disconnect causes us to lose valuable client information and miss business opportunities. Could you organize a series of workshops to enhance collaboration?”

Strengthening Client Relationships Through Deeper Engagement

“We feel that our sales teams aren’t asking the right questions to truly understand our customers’ needs. They’re not digging deep enough to uncover insights that could strengthen these relationships. We want our sales reps to become trusted partners for our customers, building such strong connections that we’re top of mind whenever a client has a need. Could you develop a program to help our teams engage more meaningfully with customers and create lasting partnerships?”

Enhancing a Culture of Open Communication

We’ve noticed that communication within our teams often lacks openness, with some employees hesitant to share feedback or raise concerns, which leads to unresolved issues for customers and impacts our service quality. We believe that fostering a culture of real, open communication will help us address issues faster and strengthen team dynamics. Could you help us develop a workshop that encourages honest dialogue, active listening, and constructive feedback across all levels of the organization?”

Building Cross-Functional Client Issue Resolution

“We aim to create a client-first culture, but teams struggle to coordinate on complex client issues involving multiple departments, such as sales, technical support, and account management. Could you design a program to bring these departments together to define and align on collaborative, client-centric practices?”

Our unique and proven approach

“What makes CIC so unique is that in their approach, they have eye for all stakeholders. They understand what is important for people and teams. They get everybody involved and enthusiastic.”

Koen Van WiemeerschBusiness Owner - Van Wiemeersch

collective goals    innovative ways    collaborative efforts    

collective goals    innovative ways    collaborative efforts    

collective goals    innovative ways    collaborative efforts    

collective goals    innovative ways    collaborative efforts    

collective goals    innovative ways    collaborative efforts    

High energy drives high performance

Align passion
with purpose

And the results will speak for themselves

Your first and central point of contact

Ann Lemaire is your first point of contact. She draws up the trajectories and engages the appropriate support. Even when she hands over the support to colleagues, she remains your central point of contact.

““For years now, Ann has made the difference within our organisation thanks to her hyper-personalised approach. On site or at the central office, everyone who has had the privilege to receive guidance or training from Ann has come out of it stronger than before and have meanwhile been able to take important personal and/or professional steps.””

Didier BogaertSales & Marketing Director - Meno Group
Are you ready to transform into a genuinly customer-centric organization?

Office Belgium

Koolmijnenkaai 68, 42
1080 Brussel

Office France

1 H Rue Louis Duvant
59220 Valenciennes

Connect

+32 (0) 494 728 155
ann.lemaire@cicc.be

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